Web Business: What’s in a (Domain) Name? For Casino Sites, a Lot!

12 Jul

Get seen them before and wondered what the heck these folks thinking: small businesses with domain names like eallylonganduniquebusinessname. biz. Half-out-loud you say: what, was reallylonganduniquebusinessname. com taken? An innovative advertising technique of “illegal” casino websites helps prove that your company snickering is absolutely justified.

Cheapskates and Johnny-dot-Com-Lately’s

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If you’ve used for small business websites as long as I have, you have probably encountered a number of whose owners decided to save three dollars at Godaddy by buying a dot-biz domain name. Or a dot-net, dot-info, or perhaps dot-whatever was on sale that week.
Whatever it is, put aside trying to tell them that they may have lost out in thousands of dollars connected with business from type-ins. That is, from all the people who is going to type in the dot-com version and get an error message–or a good parked domain advertising naughty-naughty pictures. Nor should you advise them that everyone who knows a dot-biz from a dot-com witnesses that the former is usually offered on sale and is the beast-mark extremely extreme kind of penny-wise-pound-foolish cheapskate. The obviousness of the facts of the observation will only make them hate you more.

Then simply there are the netrepreneurs who wanted that keyword-perfect url of your website so badly that they took a dot-biz, dot-org, dot-cc, or maybe dot-what-the-heck-does-that-stand-for? when the dot-com version was already taken. You know what Now i am talking about: a one-man-band bookstore that buys the “book” domain with the Vatican’s top-level domain extension because Barnes & Noble has book. com, and every other doable variant was also already
taken.

Again, don’t fuss telling these people they’re just sending type-in traffic to Barnes & Noble. You are arguing against a cottage community. Pitcairn Island, population under 100, has its own top-level website address extension. No doubt they can cut back on their rare coin in addition to postage stamp production thanks to the hundred bucks (US, not Pitcairnian) per domain paid by wishful Johnny-come-lately’s. And GoDaddy is no doubt raking in the credit card digits from. us domain names that are worth their weight in gold pixels. This is the world-wide-web version of small business owners paying thousands to put their young people in their TV commercials. If you’re a business consultant, you perfect their error at your peril.

Why 우리카지노 Fully understand Web Businesses Need Dot-Coms

In case you have some justification for that dot-whatever lurking in some self-destructive corner of your brain, please let me write this as clearly as possible. For a US as well as international business, the only suitable domain name extension is dot-com. Nonprofits can get by with dot-org, schools with dot-edu. Non-US country-specific businesses can use their own national domain name aparatus. No, my fellow Americans, there is no justification for dot-us, even if your shipping area does exclude Canada plus Puerto Rico and military addresses to boot.

Why? Let me provide solid evidence the dot-whatevers are so bad.

1) Type-in traffic.

Yes, many people really will type in the dot-com version of a non-dot-com business website. I discovered powerful proof this once after I saw a television commercial for a webpage with educational information about gambling. Curious how they were making a living on this deal, I typed in the domain–and found your website with actual gambling right on the homepage, which would get flagrantly (though perhaps technically) illegal for me to use. Mainly later did I realize that the TV commercial had advertised the particular dot-net version of the domain, and I had typed in typically the dot-com version. The dot-net
version has the educational fabric.

How would a no-membership-fee content website–with little to no advertising–recoup the expense of television advertising? Only if a vast number of often the visitors to go to the money-generating dot-com version.

2) Prestige

This I’m completely off-base and a business’s domain name choice is none of my dot-biz-ness But the fact is those opinions are very own opinions, they’re not going anywhere, and if you want to attract me, a dot-whatever domain name won’t do it. And I’m just certainly not the only one who feels that
way. Maybe you will just devote your dot-whatever website’s homepage to refuting the snickerers like myself?

3) SEO

True snobs, search engine algorithms are suckers for anything that smells with respectability–and dot-whatever does not smell like that. How often do you go to high-ranking dot-whatever business site? The irony is that many dot-whatever domain name owners hope that having the keyword in their exceptional domain name will help them in search engines.

In the end, I have to admit there might be one good thing about the snobbery against the dot-whatever domain names. They provide exactly how for web business consultants to sort out the serious inquiries from the slush, just by looking at the “from” address.